Sinéad Hewson founded the Dutch impact start-up Unconventional Innovators, a community of innovators, changemakers & doctorates who don't fit the mainstream. She works internationally on transformation, business scale-ups, with a focus on co-opetition, group dynamics and transformative mindsets. She completed her PhD in TU Dublin, Ireland, researching decision-making when communication is at the heart of an organisation’s strategy development and authored the book The Mature Student's Guide to Completing a Doctorate (Routledge 2024). She has held a number of board positions in organisations focused on gender equity, health policy and online health delivery and is listed as an EU expert. Sinéad speaks internationally, lectures at Webster University, Leiden and is based in the Netherlands.